User experience (UX) is at the heart of everything we do. After all, UX is the connection between you and your audience.
Even if your product is the most useful in the world, it won’t gain traction, if people don’t enjoy using it.
That’s where we come in. We conceptualise, design and deliver UX based on accurate data, perceptive insights and thorough research processes. We’ll help better understand your users, then deliver products that exceed their expectations – and keep them coming back for more. And more.
UX BASED ON ACCURATE DATA AND THOROUGH RESEARCH
Would you like to know more about your audience – a lot more? Luckily, understanding your clientele doesn’t have to come down to guess work. Thanks to incredible advancements in big data, UX research is now more of a science than an art. By deep diving into facts and figures, you can discover all sorts of things about your people – from their likes and dislikes to their hopes and dreams. And you can make sure that your products give them a voice.
Since 2011, we’ve been trying, testing, improving and refining our research processes. Put your data in our hands, and, with us, climb into your users’ minds. Find out how they feel about you, your brand and your products. Explore what you can do to increase their loyalty. Discover what will excite them and what will send them running in the other direction, screaming. Challenge your assumptions and get answers to your burning questions.
UX research is an unpredictable adventure that uncovers all sorts of possibilities – many of which you might never have imagined before.
UX FOR DIVERSE AUDIENCES
Have you ever done well with one audience, only to find that another rejects you, quite unexpectedly? What works for one user won’t necessarily work for another. Over years in UX research, we’ve connected with people from diverse backgrounds, with an extensive variety of interests. So we’ve developed a broad understanding of how people interact with various interfaces and respond to various tools.
That’s why our UX research casts a wide net. We want to make sure you don’t miss anyone. Through consultation with you, we come up with a range of personas who, together, make up your entire client base – both current and prospective. On top of that, we attain feedback from internal stakeholders, too.
Our research draws from a variety of sources. Where one strategy is right for a particular type of feedback, another is suited to a different angle. For example, when it comes to categorisation, we love using the simple tool of card sorting. But, for the complex, adventurous process of co-designing, we go for brainstorming and spontaneous sketches.
UX THAT COVERS THE ENTIRE JOURNEY
Have you ever used an application that begins well, loses its way in the middle and fizzles out completely at the end? Too often, UX design focuses on just one or two elements. For the user, that means frustration and annoyance. For you, it can lead to a poor brand image, decrease in engagement and loss of loyalty.
For us, it’s crucial to strive for optimal UX throughout the user’s experience. We work hard to understand your audience’s frustrations, map precisely the user’s journey, figure out goals and determine the user’s ideals. Our detailed research process empowers us to define key functional requirements – and deliver them – from the beginning to the end.
What’s more, our rigorous research processes enable us to narrow down to specific pain points. Sometimes, a seemingly minor element, such as the placement of a single visual element, can make or break the user’s journey. But, this can be incredibly difficult to ascertain, without sophisticated, data-based research strategies and tools.
UX DESIGN THAT’S FUN, FAST-MOVING AND COLLABORATIVE
Chances are, you’re keen to get on with your project pronto. We know what it’s like. You’re ready to see your organisation or business go the next level. And you don’t want to wait around before launching into action.
We’re on the same page. Our UX design process is fun, fast-moving and agile. From the start, we focus on getting visual ideas in front of you as soon as we can – through sketching and prototyping based on real data. Once you’ve worked out what you do and don’t like (and what the research shows), we come up with further iterations, at lightning speed, until we hit the mark.
Are you ready to embark on a new UX adventure?
If you’d like to ask questions, chat about your project or get started, drop us a line.